As Pakistan’s Number 1 Transmedia Agency, our strengths lie in bringing about Digital Transformation through cutting edge technology, in order to ensure User Participation and Engagement.

In simple terms, we use Transmedia as an effective tool to tell your stories, and create meaningful campaigns to actively engage human thought and perception.

Founded in 2016, Optera Digital was created by industry veterans who believed there was a need for Transmedia in bringing about Social Change. The company’s first work was in the gamification, spokescreatures and holographic space where they created campaigns that were not only considered cutting edge, but built around user participation and convergence culture.
Optera Digital later went on to create recreate historic figures using holograms, for public awareness campaigns built around inclusion and tolerance in public spaces.

In less than 3 years, Optera Digital has become the trusted brand in creating innovative campaigns by international donor bodies, FMCGs and governance entities.