Holo-Ads is a Unity plugin developed by Optera Digital in partnership with Ignite, designed to provide seamless ad integration to AR and VR developers, enabling the monetization of their apps to their fullest potential. With the power of Holo-Ads developers are able to make in-app advertisements feel like a natural part of the experience, no longer having to worry about advertisements feeling intrusive or obstructive to the intended content and experience.
Utilizing the powerful contextualization engine of Holo-Ads, developers are able to target ads to user preferences and interests. All developers need to do is select the relevant keywords to their target demographic and Holo-Ads will draw from these user profiles to deliver personalized ads to directly engage consumer interest. Along with being able to present their ads in images, video, and 3D, Holo-Ads powers developers and users with the option of parallax ads. A feature unique to Holo-Ads, parallax ads let 2D objects, such as simple images, appear as if they were 3D.
The Future of Advertising
Beyond the types of advertising methods, Holo-Ads is fully compatible with both cell phones and headsets for both AR and VR applications. As a middleware, Holo-Ads is functional with both Android and iOS based devices, without the need of additional plugins. To further empower developers, Holo-Ads is compatible with the leading softwares and kits, such as ARkit, AR Core, and Vuforia. The augmented simulations created using Holo-Ads employ Device Based Recognition, removing the necessity of the internet and ensuring that the app experience remains immersive.
Holo-Ads has been designed to let developers market their products to their desired markets in brand new, engaging ways. Be it the corporate sector or the everyday consumer, Holo-Ads aims to bring the next generation of advertising tools and platforms to bridge the interaction between brands and consumers in a whole new way.
The Holo-Ads Personal Learning Edition (PLE) is available to developers for free, placing the power of Holo-Ads in the hands of developers so that they may familiarize themselves and gain a hands on experience with what this software development kit offers.