about us
Optera Digital is a Transmedia Company focused on Perception Change and Management through Gamified Solutions, AR/VR Technologies and Data Optimized Content.

Our campaign systems use a mix of traditional digital techniques blended with gamification, psychology, economics and user participation.

holo-ads
Funded By Ignite
Ignite’s investments in Optera Digital has been for the Holo-Ads Project under the ICT-Related Grant for Innovative Product Development.
The Holo-Ads project is the next generation in advertising, bringing the latest in Smart Advertising Systems and Holograms. The Optera Digital/Ignite partnership is an example of a strong private/public sector initiative in creating innovative products, that will define how brands and consumers interact in the coming years.
why choose optera digital
Gamification Experts
Optera Digital is at the forefront of developing games for entertainment, education, messaging, behavior change and recruitment. The games developed have not only proven as good corporate assessment tools but are also aiding in addressing various social issues.
Visual Communication
Optera Digital uses a mix of Reporting, Live-Action, Motion Graphics, Animation, and 3-D Tools to determine the best possible way to communicate specific information to the end user. All of this is accomplished by using top of the line, advanced practices.
The Hologram People
Optera Digital is committed to finding new ways to interact with the world. Through a blend of Augmented, Mixed Reality, and Holograms, new worlds have been developed that fully immerse the end user and enhance their experience to another level.
Virtual Reality
With Virtual Reality Optera Digital can create immersive experiences that take user’s to new virtual worlds. From creating experiences that build empathy to fully interactive games, VR builds a unique and personal relationship between the message and the user.
User Experience
To successfully build a bridge between the content and consumer we start by understanding user behaviors,their needs, and motivations through observation techniques, task analysis, and other feedback.
Masters of Storytelling
Optera Digital has a diverse team committed to crafting meaningful stories that not only work across different mediums but also resonate with the end user and address a wide range of topics that not only enlighten but also educate by providing gamified solutions.
Knowledge & Workshops
Optera Digital has worked with some of the leading companies in the industry, on a wide variety of projects. The company prides itself on their industry-leading versatility and their upholding of the mantra of Transmedia: by telling your story with multiple methods.
Same Story
Multiple Channels
User Generated
Content
Artificial
Intelligence
Transmedia is the art of building effective communication using multiple channels to create user participation

our work

Optera Digital has worked with some of the leading companies in the industry, on a wide variety of projects. We pride ourselves on our industry-leading versatility and our upholding of the mantra of Transmedia, by telling your story with multiple methods. 

Reality Girl
Jazz Sustainability Report 2016-2017
Aaj Kal Ka Zamana
Ease of Doing Business Report 2019

our team

At Optera Digital, we pride ourselves on being an inclusive, equal opportunity company and our highly talented team is from all walks of life, with different backgrounds.

We believe in unearthing and honing the talents of individuals who would otherwise be overlooked, and that a lack of experience is merely a minor obstacle in the way of unlocking true potential.

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Abbas Saleem Khan
CEO/Producer
Khaya Ahmed

KHAYA AHMED

Head of Content

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ALI KAZMI

Chief Technology Officer

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Shershah Ahmed

SHERSHAH AHMED

Content Specialist

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ZEESHAN SIDDIQUE

Full Stack Engineer

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NABEEL ROOSHAN

CG Artist

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Female

MAHRUNA KHATTAK

UX Engineer

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M. Umair Ali

QA Engineer

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Female

SARAH MIRZA

Artist in Residence

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NAEEM AKHTAR

Systems Analyst

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Belal Ahmed

BELAL AHMED

XR Engineer

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JAHANZEB WAHEED

Industrial Designer

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Cybil Mary Braganza

CYBIL MARY BRAGANZA

UX Designer in Residence

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our clients
testimonial-team (Demo)
Mirza Wasim Baig
Convergence
Principal Consultant

Optera Digital improved our product value by creating usage based holographics middleware for our networking solutions. Thanks to them our products have a built in an eco-system that grows and upgrades itself. When you need a team that thinks light years ahead of everyone else, its these guys!

testimonial-team (Demo)
Syed Ali Abbas Zaidi
Hive
Founder & CEO

Optera Digital built us a standalone holographic solution for one of our civic engagement programs. Their recreation of an important historical personality using cutting edge technology allowed us to do something that has never done before. Their level of professionalism cannot be matched.

testimonial-team (Demo)
Atyab Tahir
HBL
GM - Head of Digital Transformation

The Optera team has a knack of understanding their clients’ needs. They have a talented and versatile set artists and engineers whose holograms and artwork create the desired impact. Our brand is stronger because of them.

THE LATEST NEWS FROM THE OFFICE

Just a little insight into what goes on at Optera Digital

08 Aug08:32
08 Aug08:32
Aug 2019
Aug 2019
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User e X p e r i e n c e

User eXperience is how a being feels while interacting with a system. This interaction could be with a website or an application, desktop software or any product really, essentially anything that is a form of human-device interaction.
25 Jul13:00
25 Jul13:00

Holo-Ads: The Future of Advertising

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contact us

Khaya Ahmed

Head of Content


With close to a decade of experience in writing professionally Khaya is our Lead Content Developer, having worked on various projects in the industry both local and international, including consulting with Marvel Comics.

Ali Kazmi

Chief Technology Officer


Ali is our very own full stack and front end developer, with much prowess in developing web and native apps. He has been involved in initiating a semi-successful startup dealing with office automation in the UK, contributed to JQuery and JQuery UI, as well as making a pure HTML5/CSS3/JS gaming engine from scratch.

Shershah Ahmed

Content Specialist


Shershah uses a mixture of game design techniques, data and content design to create Transmedia campaigns. His latest work on using games to understand and analyze Gender Parity perception allowed him to redefine bias-analysis and scoring.

Zeeshan Siddique

Full Stack Engineer


Zeeshan is our very own full stack and front end developer, with much prowess in developing web and native apps and contributed to JQuery and JQuery UI, as well as making a pure HTML5/CSS3/JS gaming engine from scratch.

Nabeel Rooshan

CG Artist


Nabeel is a Graphic Artist with a background in architecture who is combining his talents in user experience design and concept art. Some of his personal achievements include a full length comic book issue, as well as currently working on a graphic novel.

Mahruna Khattak

UX Engineer


Mahruna is a student of BsCS, simultaneously working at Optera Digital on a variety of ventures.An avid fan of Studio Ghibli, Mahruna has an interest in programming, game development, and graphical animations. In addition to this, she has also worked on numerous projects, including the animation 'Teeto and Tania', and an online shopping system.

M. Umair Ali

Quality Assurance Engineer


Umair Ali is Optera Digital's QA Analyst and has been working in the professional field for about two years now. Some of his work includes developing and testing an LMS as well as a Web Portal for Elan. He has also dabbled in website design from scratch.

Sarah Mirza

Artist in Residence


 

Naeem Akhtar

Systems Analyst


 

Belal Ahmed

XR Engineer


 

Jahanzeb Waheed

Industrial Designer


Jahanzeb is an Industrial Designer with a fascination for old school products. A jack of all trades at Optera Digital, his primary areas of work include but are not limited to graphic design, product design, furniture, and user experience.

Cybil Mary Braganza

UX Designer in Residence


Cybil is an Industrial Design Graduate who, using her knowledge in product design, works on enhancing UX and UI for various games and applications. In addition to aiding the content team in laying the groundworks for projects, Cybil loves creating social innovations; her thesis in fact centered around women’s safety in Pakistan and how technology can help further it.